A Personal Story. A Shared Vision

“Love is far too precious to be left to chance.”

That conviction is at the heart of Amoriculture™—and it began in the everyday life of its founder, Christopher Falconer.
 
Through more than thirty years of marriage to his wife, Jacqueline, and three decades as a Financial Advisor, Christopher discovered a connection between two important parts of his life: what we invest in consistently has the opportunity to grow.
 
His career taught him the power of small investments compounded over time. His marriage taught him that love needs those daily investments, too—patience, kindness, listening, forgiveness, and presence.
 
But this understanding came through personal reflection.
 
During a season when professional demands consumed more of his time and attention, Christopher began recognizing the distance that can develop even between people who deeply love one another. His relationships needed more than good intentions. They needed his attention and care.
 
When Faith Became Daily Practice
A turning point came when Christopher began reading 1 Corinthians 13 as a mirror for his own life.
 
Was he patient when he felt overwhelmed?
Did he listen to understand?
Were his daily choices expressing the love he felt for his family?
 
These questions sparked a renewed commitment. They also revealed a challenge many people share: knowing what love is and knowing how to practice it consistently are different things.
 
Drawing on personal experience, faith, and research, Christopher wrote Enduring Love—Principles for Nurturing Relationships That Last. From that work grew Amoriculture™—the intentional cultivation of love.
 
Just as horticulture teaches us how to cultivate plants, Amoriculture™ offers a framework for cultivating healthier relationships.
 
A Framework for Growth
The Six Practices of Amoriculture™—Soil Care™, Planting™, Watering™, Weeding™, Pruning™, and Harvesting™— help people connect the condition of their hearts with the choices they make each day.
 
This vision also inspired the Amoriculture Formula™:
EL = (I × P)ᵀ
Enduring Love = Intentional Practice, Compounded Over Time.
It expresses a simple conviction: consistent acts of love help nurture deeper connection over time.
 
Why Love Deserves a Gym
Christopher’s journey led to another question: If we train our bodies to grow stronger, why not train our hearts and relationship habits?
 
That question inspired Relational Fitness™, his book Why Love Deserves a Gym™, and Amoriculture Gym™—The Gym for Your Heart & Relationships™.
 
Through guided Heart Workouts, reflection tools, meaningful conversations, and learning pathways, the Gym helps you put love into practice. For churches, these resources also offer opportunities to support marriage enrichment, family discipleship, and small-group growth.
 
Today, Christopher invites individuals, couples, families, churches, and communities into this shared mission. His story with Jacqueline remains at its heart: a marriage that continues to grow through grace, attention, and renewed commitment.
 
Begin where you are. Cultivate what matters. Discover what intentional love
can grow.

TRAIN LOVE LIKE A MUSCLE!

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